When we examine your Data Management we review the data that your business holds regarding customers or prospects, encompassing email addresses, contact details, account information (including bank or credit card information). But this is only part of the information being stored by many businesses or organisations. Your sales & marketing people could be using a CRM (Customer Relationship Management) system to track quotations, sales information and potentially email records.
This all has to be kept up to date, stored securely, managed and controlled but a huge percentage of businesses & organisations don’t correctly comply with the Data Protection Act, often there is not even a nominated Data Manager, a basic requirement.
If businesses and organisations don’t comply with the very latest rigorous new legislation such as GDPR (General Data Protection Regulation) which comes into force in May 2018 they face immediate fines of up to 4% of their Global Turnover. GDPR requires that all contact with individuals, businesses and organisations is tracked and recorded and interlinked with their records. So, for instance, a financial services company with dealing desks must record all phone calls, link them up any activity such as emails, quotations, prices are given with the identified individuals who conducted that conversation or communication recorded. All of this must be stored securely and searchable for audit purposes.Of course not only does this maintain compliance with the legislation but can be used to identify rogue traders or sales agents also protecting against legal claims such as PPI.
So, for instance, a financial services company with dealing desks must record all phone calls, link them up any activity such as emails, quotations, prices are given with the identified individuals who conducted that conversation or communication recorded. All of this must be stored securely and searchable for audit purposes.Of course not only does this maintain compliance with the legislation but can be used to identify rogue traders or sales agents not complying with procedures, also protecting against legal claims such as PPI.
Modus Consulting helps clients in all sectors to understand and comply with All Data Legislation such as GDPR. However for many businesses in the Financial Services sector their equipment such as dealing desks may not be able to be adapted to meet the legislation requirements. In many cases we find staff, management and even directors with massive email inboxes full of emails covering years of communication, kept ‘just in case.’ This is all high risk especially with the dramatic increases in cyber crime and viruses.
When we conduct our data audits we will advise you what you need to do to comply, can provide training, help you source any necessary equipment or upgrades and even deliver outsourced Data Management. We make Data Management and compliance headache free.
Sales & Marketing Data Services
Up to date contact information including email addresses and details covering proposals, discounts, history of all communications and expected decision timing is all vital data. As well as the requirements of legislation, the maximisation of sales opportunities is determined by how accurate the information is and if your sales and marketing people and systems make good use of these records. But in many cases, this is all managed via emails or recorded on spreadsheets. Not only do we conduct audits Modus Consulting can act as your outsourced sales and marketing service setting up and managing a CRM system generating leads and enquiries, providing outbound and inbound telesales calls moving prospects through to become hot sales leads on booked appointments for your sales people.
Modus Consulting Data Services
- Data Audits
- Data Updating & Cleaning
- GDPR Compliance Assessments
- GDPR Training
- CRM Development & Management
- Outsourced Data Mangement